Problem

Retail Traders Struggle

90% of retail traders lose money, not due to lack of effort, but due to poor decision-making.

Current trading platforms fail to meet the evolving needs of modern investors, focusing only on surface-level features: "low fees", "seamless UX", "fast execution", and "liquidity"—while ignoring the systemic problems retail traders face.

They fail to address:

• Decision-making under pressure: Tools to counteract emotional and impulsive trading.

• Missed opportunities: Unable to monitor the markets all day and a lack of actionable insights.

• Data overload without meaning: The absence of simplified, meaningful analytics to guide trades.

Summary: Products are competing on distribution and fees, rather than addressing real user needs.

---